For my second elective I chose visual communications. We were given a metaphor to work from. Mine was 'She ran like the wind.' We had to represent the metaphor through typography alone. No imagery allowed.
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| The letters are made out leaves and wind is in BOLD pink ( to represent femininity /she) |
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| mind mapping |
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| The type is written in the style of a swirling hurricane with the wind written in pink(she) |
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| The contradiction of the type. The feminine script versus the bold speed script. I experimented by swapping the type around. |
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